The Mysterious Beefcheek Roll: Unveiling the Truth

When it comes to the world of cooking, “beefcheek” refers to the masseter muscle found in the cheek of a cow. However, the term takes on a different meaning in the pet industry. Beefcheek rolls meant for dogs are not actually made from muscle but rather from the full thickness hide and fat derived from the face and neck of the cow. These rolls are essentially rawhide, which is untanned cattle skin.

There seems to be a deliberate attempt by the pet industry to conceal the fact that beefcheek is a type of rawhide. Some store owners claim that the roll is purely muscle, while others maintain that it is the inside lining of a cow’s mouth. However, these descriptions are inconsistent with the truth. In reality, beefcheek rolls consist of bone, muscle, fat, and skin. The clerks at these stores may have been misled by marketing tactics aimed at selling the product.

Unmasking the Marketing Scheme

How can beefcheek rolls be marketed as “hide-free” or “rawhide-free” when they are, in fact, made from rawhide? The lack of regulation regarding the labeling of chews by states, in addition to the absence of an AAFCO definition for the term “rawhide,” allows manufacturers to define words like “hide” or “rawhide” in a way that enables them to claim their products are not made of hide/rawhide. Manufacturer Lennox, for instance, explicitly lists “beefcheek skin” as an ingredient in their beefcheek rolls. HydeOut brand also acknowledges that their product is made from “skin above the neck.”

Further reading:  Japanese Hamburger Steak: A Mouthwatering Delight

The Sourcing of Beefcheek Rolls

Understanding the process at the slaughterhouse and tannery is crucial to comprehending the nature of beefcheek rolls. At the slaughterhouse, the hide is removed and sent to the tannery. The hide, which still has hair and a layer of fat, is then cut, leaving two flaps known as the “cheeks.” Some tanneries trim these “cheeks” before tanning, while others do it afterward. Most beefcheeks are full thickness skin with attached fat, and it is likely that they undergo similar treatments to other rawhide chews.

To gain further insight into the sourcing of beefcheek, you can refer to this YouTube video here, where a detailed explanation is provided in the comments section.

Debunking Digestibility Claims

Marketing claims suggest that beefcheek rawhide chews are more digestible than traditional rawhide chews. However, these claims are based on wishful thinking and are intended to boost sales. Although laboratory models have reported high digestibility rates for rawhide, these figures can vary depending on the digestion model and the size of the tested pieces. Only one company among those contacted confirmed testing the digestibility of their beefcheek roll in dogs and found it to be on par with traditional rawhide.

The Truth About Beefcheek Rolls

In conclusion, beefcheek rolls are made from untanned cattle skin and are essentially a form of rawhide. Like other rawhide chews, they have their advantages and disadvantages. The pet industry’s marketing strategy of presenting them as rawhide-free products is a misrepresentation that cannot be overlooked. As responsible pet parents, it is crucial for us to be aware of the true nature of the treats we offer our furry friends.

Further reading:  The 5 Most Flavorful Alternatives to Beef Base

Beefcheek Roll

To learn more about beefcheek rolls and other rawhide alternatives, you can watch this informative YouTube video: Rawhide Alternatives – Cheek Rolls.

Remember, when it comes to choosing the right treats for your beloved pets, knowledge is power.